MUSIC FORWARD CELEBRATES NATIONAL APPRENTICESHIP WEEK WITH THE LAUNCH OF THE FIRST-EVER APPRENTICESHIP PROGRAM IN MUSIC AND LIVE ENTERTAINMENT RECOGNIZED BY THE DEPARTMENT OF LABOR 

NOVEMBER 18, 2024 – LOS ANGELES, CA – Music Forward, a national non-profit organization and Live Nation’s charity arm, proudly recognizes National Apprenticeship Week by celebrating its federally recognized apprenticeship program – the first of its kind nationally that focuses specifically on music and live entertainment. Apprenticeships bolster Music Forward’s mission to pave the way for the next generation of industry talent by helping young leaders transition from music enthusiasts into seasoned professionals via competitive training, professional development, on-the-job training, and mentorship and coaching. This innovative program is revolutionizing how young people from underrepresented communities gain the skills, experience and mentorship they need to thrive in one of the most dynamic industries in the world. 

The journey to this first-ever registered apprenticeship in music and live entertainment began pre-pandemic via Music Forward harnessing its connections at the California Department of Education, community-based organizations, arts media and entertainment industry leaders BRIC Foundation (BRIC), Entertainment Equity Alliance (EEA) and Entertainment Industry Foundation (EIF) coming together to assess the role of workforce stakeholders in supporting a thriving and diverse arts and entertainment industry. This process led to the realization that registered apprenticeships are a vital part of preparing the next generation of industry professionals.  

“This historic apprenticeship program bridges training, education, and high-skill, high-wage jobs in music and live entertainment, addressing challenges around building an inclusive industry and cultivating its long-term sustainability,” explains Music Forward Foundation Executive Director Nurit Smith. “With support from our employer partners, we are providing paid, hands-on experience to kick-start careers and drive economic mobility. This initiative is a critical addition to our work, our youth, and the industry we serve.”  

These career paths are being built in partnership with high schools in the Centinela Valley Union High, Compton Unified and Los Angeles Unified school districts along with the California Department of Education’s Arts, Media, and Entertainment (AME) and Career Technical Education (CTE) industry sector schools plus Compton College – who are all teaching essential workplace skills, training students on creative processes and industry-standard technology and emulating professional environments to create authentic learning experiences for students. From San Francisco to San Diego, Music Forward works to reach young professionals, giving them the tools they need to launch successful careers in the music and live entertainment industries. Since its launch, Music Forward has received over 200 applicants interested in apprenticeships. Of those applicants, 92% are BIPOC and 61% female – ensuring the program supports underrepresented voices.  

Music Forward’s competency-based apprenticeship program’s rigorous structure requires at least 1,080 on-the-job paid training hours coupled with mentorship and supplemental learning. It provides a vast breadth of apprenticeship opportunities in different pathways including Marketing, Special Events, Music Supervision and Talent booking as well as technicians in Lighting, Audio and Video (A/V) and production roles such as Grip/Rigger, Stagehand and Audio Engineering. Music Forward has partnered with entertainment industry heavyweights Live Nation, Wasserman, Bigger Hammer, Show Imaging, BRIC, Bulldog Event Group and others to provide a robust selection of apprenticeship placements where young emerging professionals receive training and experience to ensure they are poised for success. As the apprenticeship program grows, Music Forward seeks to bring in additional industry employer partners to continue expanding opportunities and build a bigger future together for young talent.  

Music Forward’s current apprenticeship program participants are Gabriel Escalante & Kaije Rood at Show Imaging as Warehouse Techs, Chloe Colligan and Troy White at Wasserman in Talent Coordination and Marketing respectively, Emily San Vicente at BRIC Foundation in Marketing and Breanna Flores at Music Forward in Special Events. 

“My experience has been incredible,” raves Wasserman apprentice Troy White. “My team has taught me tour marketing from the ground up, and my main takeaway is that being detail-oriented is the key to success in the agency space, no matter what department you are in, along with ambition!”  

Wasserman apprentice Chloe Colligan enthuses, “The experience has been really amazing, and I am so grateful for this opportunity! I think the main takeaway for me is seeing how the music industry operates first-hand, and it honestly surpassed my expectations.”  

Ensuring a strong foundation and necessary resources, Music Forward’s apprenticeship program has received remarkable government support including being the recipient of a $500,000 California Opportunity Youth Apprenticeship (COYA) grants, one of the only dedicated to careers in the creative economy.  

Governor Gavin Newsom’s dedication to Music Forward’s apprenticeship program is exemplified by his statement: “California is committed to helping disadvantaged youth prepare for high-quality careers. Through our nation-leading career education efforts, we’re boosting apprenticeships throughout the state and across industries to help young people launch into the right career for them.” 

Along with the COYA grant, Music Forward has secured nearly $1M in multi-year support for this initiative from the Irvine Foundation, the South Bay Workforce Investment Board, California Workforce Development Board and High Road Training Partnerships. These funds will allow for youth and employer incentives, education stipends, mentoring and training for careers in the creative economy.  

National Apprenticeship Week: November 17-23, 2024, is a nationwide celebration where employers, industry representatives, labor organizations, community-based organizations, workforce partners, educational institutions, and Federal, State, and local government agencies host events to showcase the successes and value of Registered Apprenticeship for strengthening our economy by developing a highly skilled workforce to meet industry needs, creating pathways for career seekers to catapult into good jobs, and advancing racial and gender equity. National Apprenticeship Week gives registered apprenticeship sponsors the opportunity to showcase their programs, facilities, and apprentices in their community. To learn more about Music Forward Foundation’s apprenticeship program, visit HERE.

The Music Forward Foundation—a national nonprofit in the Live Nation family, creates opportunities for young talent in the music industry by mentoring entertainment careers for the next generation–is proud to partner with Gibson Gives, the non-profit division of the legendary music brand Gibson, to support the unique and impactful annual grant program, the LGBTQ+ Emerging Artist Awards. The goal of the LGBTQ+ Emerging Artist Awards is to help break down the barriers of access in the music industry, allowing artists to have thriving and successful careers and to promote a more inclusive music industry overall. 

The Music Forward Foundation and Gibson Gives are thrilled to announce the ten LGBTQ+ Emerging Artist Award recipients for 2024. Each recipient will receive: 

• $3000 Grant 

• $1000 Gibson retail for an instrument. 

• Performance Opportunities that include the Gibson Garage Nashville, as well as other venues. 

• A career mentoring session with singer-songwriter and record producer Butch Walker. 

• Quarterly Mentorship with the Gibson and Music Forward teams. 

Acclaimed artists like Phoebe Bridgers, Trombone Shorty, and Andrae Alexander are past Music Forward program participants and grant recipients. While performers such as Kahlid, Sophia Carson, Lauren Daigle, Martina McBride, Carlos Santana, and Julia Michaels have served as ambassador/mentors for Music Forward: https://musicforwardfoundation.org/. With 45 of the LGBTQ+ Emerging Artist Awards granted, the new Music Forward and Gibson Gives partnership allows the program to continue to champion diverse voices from all backgrounds and communities, from Atlanta to Austin, and New York City to North Hollywood. 

Music Forward and Gibson Gives believe in music as a catalyst for discovery, connection, and transformation, and the power of amplifying artists and providing a forum for their diverse voices to be heard. Gibson Gives will donate over $43,000 to the program for 2024, including $33,000 in cash grants ($30k grants/$3k admin fees), and $10,000 in Gibson retail for an instrument. Music Forward develops and administers the grant awards from selection to distribution, and Music Forward and the Gibson team collectively develop and execute mentorship programs. The Quarterly Mentorship Opportunities range from songwriting sessions with Gibson artists to exploring a variety of trending topics and skills, including Gibson and Live Nation Leadership professionals sharing knowledge and insight on what it takes to find success in the business, learning from experts who have turned their passions into professions in the ever-changing entertainment industry, from bands to boardrooms and everything in between. The program is designed to help nurture artists’ growth and progress, expand their social capital, and to reduce barriers, both external and internal, that may come between them and achieving their greatest artistic potential. 

“Gibson Gives is proud to partner with Music Forward to support the LGBTQ+ Emerging Artist Award,” says Erica Krusen, Global Executive Director of Gibson Gives. “We believe in the power of individual voices and strive to break down barriers, promoting a more inclusive music industry. These awards support often-marginalized artists, nurturing their growth and helping them achieve their greatest artistic potential.”  

“At Music Forward, we work towards inspiring young artists and providing resources to drive their careers forward while making the industry more inclusive for all voices,” adds Nurit Siegel Smith, Executive Director of the Music Forward Foundation. “The LGBTQ+ Emerging Artist Award is a staple of our programs, and we are excited for our partnership with Gibson Gives to continue to empower the next generation of LGBTQ+ musicians.”   

Watch/share the live premiere of the video featuring the Music Forward x Gibson Gives: LGBTQ+ Emerging Artist Award recipients HERE on Friday November 1^st at 12pm PST, 3pm EST. 

LOS ANGELES – SEPTEMBER 19, 2024 – Today, Music Forward Foundation, a national non-profit organization and Live Nation’s charity partner, announced its 2nd Annual Awards Brunch and Golf Classic fundraisers in Los Angeles on October 6^th and 7^th. Last year’s inaugural events raised over $350,000 for programs empowering youth in the music industry during an unforgettable weekend celebrating music, community and giving back.  

Music Forward Foundation Executive Director Nurit Smith shares, “We’re proud to bring the music industry together for two days of fundraising and celebration of Music Forward’s mission. We will honor leaders and game-changers who have been moving our industry and our communities forward at our Brunch. The following day, we will be joined by executives and celebrities at the golf course to join forces to build critical access and opportunities for the next generation of our industry.” 

The 2^nd Annual Awards Brunch on Sunday, October 6^th at City Club Los Angeles will honor music industry visionaries who go beyond the stage to make an impact on the world:  

• Multi-platinum rock band Incubus will receive the Tour Award celebrating not only their music but also their philanthropic efforts through the Make Yourself Foundation established in 2003 supporting a wide range of causes including sustainability, disaster relief, and arts education.  

• Lollapalooza will receive the Festival Award for revolutionizing the music festival landscape – growing a small innovative festival in Chicago’s Grant Park in 1991 that blended genres and introduced multiple stages into a global phenomenon. All while, supporting arts education in Chicago Public Schools  through Lollapalooza Arts Education Fund with programs like the Immersion Day and the Lollapalooza & Sueños Festival Job Fair fostering talent and empowering future generations.  

• Actress, producer, civil rights activist Gina Belafonte + Sankofa.org will be presented the Community Award by actor Jesse Williams (“Grey’s Anatomy,” “Only Murders In The Building”). Founded by Harry Belafonte and now led by CEO Gina Belafonte, Sankofa.org is dedicated to empowering artists to use their voices for meaningful change while addressing social justice issues such as systemic violence, income disparity, and the unequal justice system through art, culture, and media.  

“I’m honored to receive Music Forward’s Community Award,” said Gina Belafonte. “Sankofa.org and Music Forward share a common vision to make the world a more inclusive and equitable place. This event is an incredible gathering of those of us in the industry who use our voices for social change, one of the founding principles.” 

• Pioneering music entrepreneur Steve Rifkind will be presented the Executive Award by two-time Grammy winning musician and producer Eric Krasno (Tedeschi Trucks Band, Soulive) for his transformative impact on the industry through Loud Records, SRC Records and Spring Sound. Rifkind has been instrumental in the success of iconic hip-hop acts like Wu-Tang Clan, Remy Ma, and Mobb Deep, and his focus on artist empowerment and fair business practices makes him a beacon in the industry.  

• Brooklyn Bowl, co-founded by Peter Shapiro in 2009, will receive the Venue Award. With locations in Brooklyn, Las Vegas, Nashville, and Philadelphia, it has become a beloved institution, frequently appearing on “Best Of” lists for its exceptional experience. The venue is also a leader in sustainability, as the first bowling alley in the world to achieve L.E.E.D. certification, utilizing wind-powered lights and incorporating recycled materials.  

• BMG will receive the Corporate Award for its dedication to creating equitable opportunities and supporting the next generation of industry professionals. BMG has redefined the music industry by merging publishing and recordings into a single, transparent platform. With a mission to maximize artists’ and songwriters’ potential, BMG offers fair deals and comprehensive support to its clients. The company’s innovative approach extends to its partnership with Music Forward, providing paid internships and mentorships to diverse youth since 2020. 

Additional celebrities and music industry luminaries will be in attendance for the catered brunch that will feature special live performances. American Express is the presenting sponsor and other sponsors include Amazon, Concord Records, L’Acoustics, Pathways LA and Mexcor International. To sponsor or buy Awards Brunch tickets, visit us HERE. 

The 2^nd Annual Golf Classic swings into action on Monday, October 7^th at El Caballero County Club in Tarzana with celebrities, music executives and sponsors hitting the green for a cause. Meals, cocktails and gifting will be provided along the course from local vendors including Mr. Charlie’s, Ike’s Sandwiches, The Original Mommie Helen’s Bakery pies, Cloud Kitchens/Picnic and Chummeez candies, Centinela Tequila margaritas, Tonino Lamborghini Tequila tastings, AMASS Prosecco, Crowns & Hops, Full Circle and FrogTown breweries, Pasmosa Sangria, Sommsation wine tasting, Tractor Beverage frozen drinks, Topo Chico, Pepsi and more.  

Sponsors include Citi, JP Morgan Chase, Amazon, Starter, Oracle, Morgan Stanley, US Bank, HMI Insurance, J. Wood Capital, Zach Friedland, L’Acoustic and Brascia Builders. To sponsor or buy Golf Classic tickets, visit us HERE.  

For more information about these great opportunities to connect with the music community, celebrate industry heroes and support the future of the music industry, visit musicforwardfoundation.org.  

About Music Forward Foundation: 

Over the past 30+ years, Music Forward Foundation has successfully realized its mission to transform young lives, inspire careers, and champion a more inclusive music industry. Each year, the organization activates its significant network to impact more than 16,000 youth nationwide. To date, the organization has served over 1 million young people and provided more than $42 million in scholarships, workforce opportunities, relief funds, and more. Music Forward Foundation transforms young lives, inspires careers, and champions a more inclusive music industry. musicforwardfoundation.org 

(LOS ANGELES – July 25, 2024) — Live Nation, the world’s leading live entertainment company, in partnership with the national nonprofit Music Forward Foundation, today announced the recipients of its 2024 scholarship awards. Five remarkable college students pursuing live entertainment and music industry careers have been awarded a total of $50,000 in scholarships. 

This year’s extraordinary group of talented scholarship recipients were selected based on academic performance, leadership skills, and an enthusiastic commitment to the live entertainment industry. Recipients of this year’s awards include Adina Aaron, Cristian Meza, Jasmine Gordon, Michael Brown, and Raagavi Venkatesh. 

“At Music Forward, we help pave the way for youth pursuing careers in the music and live entertainment industry,” said Music Forward Foundation Executive Director, Nurit Smith. “With the support of our generous partners, we are once again able to award impactful scholarships to deserving young people, providing a plethora of opportunities as they work to achieve their goals and dreams.” 

Adina Aaron, a 20-year-old rising junior and Business Administration major at the University of Southern California, is the recipient of the $10,000 Live Nation Scholarship. This scholarship supports students pursuing careers in the five core areas of Live Nation’s business: concert promotion, venue operation, sponsorship, ticketing, and artist management. 

Aaron recently performed solo for the first time and released two singles this year while pursuing her degree. She plans to immerse herself in the day-to-day operations of the music industry and explore careers such as Music Supervisor, Creative Director, and A&R Manager, while developing herself as an artist. 

“Winning [the Live Nation Scholarship is] a huge help in supporting my education and removing the financial obstacles that stand in the way of my dreams,” said Aaron. “With rising tuition and living costs, this scholarship [gives] me the relief I need to focus on my studies and take advantage of opportunities to advance my career. It [will] also help me avoid piling up student loan debt, allowing me to pursue my passions without the worry of financial burdens.” 

Cristian Meza, a 24-year-old rising senior and Entertainment Technology major at New York City College of Technology, is the recipient of the $10,000 Governors Ball Scholarship. This scholarship supports students living in the five boroughs of New York City, pursuing a degree in live entertainment, with a focus in music. 

Meza is tremendously proud to be pursuing his college degree. Coming from an immigrant family, he will be the first in his family to achieve this feat. Meza is not afraid to dream big and strives to become an audio engineer and tour throughout the country. Eventually he hopes to open his own music venue. 

“This scholarship means so much to me,” says Meza. “When I first started this journey, I always had people telling me I couldn’t achieve my dreams, and receiving this scholarship shows me that there are people out there that do believe in me, and my dreams are reachable. I want to thank all the people who didn’t believe in me because that just helped me want it even more.” 

Jasmine Gordon, a 21-year-old rising senior and Comparative Women’s Studies major at Spelman College, is the recipient of the $10,000 Tiffany Green Operator Scholarship. This scholarship was established by Live Nation to support women pursuing careers in live entertainment. 

Gordon is a Dean’s List recipient who currently serves as President of the Spelman College Women in Hip-Hop Collective, fostering connections between students and industry leaders while celebrating the achievements of women in music. This accomplished young woman also had the honor of presenting at the 66th Annual Grammy Awards earlier this year. Gordon hopes to work in branding and marketing within urban music and live entertainment. She aspires to help influence and shape the narratives of artists, eventually establishing a mentorship program. 

“Receiving this scholarship holds profound significance for me, serving as a crucial factor in remaining enrolled at my institution,” says Gordon. “This scholarship, established in memory of one of Live Nation’s first female concert production specialists, embodies the spirit of pioneering women in live entertainment, and being a recipient motivates me to strive for excellence and to serve as a role model for other young women aspiring to make their mark in the industry.” 

Michael Brown, a 19-year-old rising sophomore of Audio Production major at Howard University is the recipient of the $10,000 David E. Ballard Scholarship. This scholarship supports youth who have experienced homelessness and/or been part of the foster care system and are pursuing a career in live entertainment.  

Brown was selected to perform at his first festival, From the Go Fest, this month. He became even more motivated to pursue his dreams when he received encouraging words from the VP of Roc Nation. Brown hopes to make a living as an audio engineer while honing his craft as a recording and performing musician. 

“I’d like to send my overwhelming gratitude to Music Forward for investing in all my dreams and holding them valuable,” says Brown. “When I initially started my college journey, knowing it would be a risk due to my lack of funding, I had no idea how my circumstances would turn out. Not only am I a first-generation college student, but I also come from a low-income household, and I’ve battled with homelessness in the past, so me deciding to bet on myself wasn’t an easy choice.” 

Raagavi Venkatesh, a 20-year-old rising senior and Music Industry major at Drexel University, is the recipient of the $10,000 Steven J. Finkel Service Excellence Scholarship. Live Nation established this scholarship to award students who are passionate about improving the live music experience for fans and artists. 

Venkatesh has made a significant community impact through Drexel University’s Flux, a live music organization which provides the student body with a variety of unique musical experiences by organizing and presenting concerts and events in various locations throughout campus, while being completely student-run. Venkatesh has found being part of this impactful organization incredibly rewarding and is proud to be taking on the role of President next year. She hopes to continue her work post-graduation by enhancing the live music experience for both fans and artists through creativity and innovation. 

“Receiving the Steven J. Finkel Service Excellence Scholarship has been an incredibly meaningful moment in my life,” says Venkatesh. “Not only is it the financial support, but it’s also a validation of my passion for service, and my commitment to academic and professional excellence. Knowing that my efforts have been recognized in this way fills me with so much gratitude and inspires me to continue making a difference in my community. This scholarship is such an amazing opportunity, and I couldn’t be more grateful.” 

About Live Nation Entertainment 

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit livenationentertainment.com. 

About Music Forward Foundation 

Music Forward Foundation is a national nonprofit in the Live Nation family that bridges opportunities for the music community to become more innovative and inclusive by kick-starting music and live entertainment careers for the next generation through workshops, panels, and performances that connect passions to professions. Focusing on young people aged 13-24 from under-represented communities, the organization provides access to an unsurpassed nationwide network of music and live entertainment industry insiders to redefine what is possible for tomorrow’s innovators and leaders.   

Over the past 30 years, Music Forward Foundation has successfully realized its mission to transform young lives, inspire careers, and champion a more inclusive music industry. To date, the organization has served over one million young people and provided more than $42 million in scholarships, workforce opportunities, relief funds, and more. Each year, the organization activates its significant network to impact more than 20,000 youth nationwide.  

Acclaimed artists like Phoebe Bridgers, Maxwell Frost, Trombone Shorty, and Andrae Alexander are past program participants and grant recipients. While performers such as Kahlid, Sophia Carson, Lauren Diagle, Martina McBride, Carlos Santana, and Julia Michaels have served as Ambassadors for Music Forward. https://musicforwardfoundation.org/ 

(LOS ANGELES – FEBRUARY 14, 2024) – Live Nation Entertainment, the world’s leading live entertainment company, and Music Forward Foundation, today launched their 2024 scholarship application period for college students pursuing careers in the music and live entertainment industry. 

Five $10,000 scholarships will be awarded to outstanding college students—in either their junior or senior year—majoring in music, music business, production, and/or related fields at an accredited college or university in the U.S. The opportunity is specifically designed to support students interested in the core aspects of the concert business, including concert promotion, venue operation, ticketing, sponsorship, hospitality, artist management, etc. Applications for 2024 must be submitted online by March 31 at http://musicforwardfoundation.org/scholarships. 

“We are happy to once again work with the Music Forward scholarship program as we continue to invest in talented, driven, and dedicated young people pursuing careers in live entertainment,” said Jordan Zachary, Co-President of US Concerts, Live Nation. “Our ongoing partnership with the Music Forward Foundation reinforces our commitment to champion and empower the next generation of leaders in our industry,” added Omar Al-joulani, Co-President of US Concerts, Live Nation.

“Scholarships remain a pivotal part of our community outreach and recruitment programming,” said Nurit Smith, Executive Director, Music Forward Foundation. “Music Forward’s mission is to support young people hoping to enter the music and live entertainment industry and this program expands our reach to a wide range of students who may not otherwise be afforded the opportunity to pursue dream careers.” 

Scholarship recipient selections will be made by a panel of industry executives and thought leaders across academic, entertainment, civic, and corporate sectors. Criteria for selection include academic achievement, essay responses, and recommendations. Scholarships will be announced in June 2024, and awards will be given for the Fall 2024 semester.

The five scholarships will be awarded to students nationwide in the following areas: 

Governors Ball Scholarship: Established to support students native to the five boroughs of New York City, with preference to Queens, pursuing a degree in live entertainment, with a focus on music. The $10,000 scholarship will help further the student’s career pathway in performance, live production, music engineering, music business, and related fields of study. 

Steven J. Finkel Service Excellence Scholarship: Established in memory of a Live Nation employee who went above and beyond to improve the concert experience for fans, artists, and staff, this $10,000 scholarship is designed to support the ever-growing customer service expectations within the live entertainment industry. 

Tiffany Green Operator Scholarship: Established in memory of one of Live Nation’s first female concert production specialists, this $10,000 scholarship is designed to support women pursuing a career in live entertainment. 

Live Nation Scholarship: Established to support students interested in the core areas of Live Nation’s business, this $10,000 scholarship is designed to support students focused on concert promotion, venue operation, sponsorship, ticketing, and artist management. 

David E. Ballard Scholarship:Established in 2019in memory of David E. Ballard in partnership with Inherit the Music, this $10,000 scholarship supports youth who have experienced homelessness and/or been part of the foster care system and are pursuing a career in live entertainment.  

For more information on additional scholarships offered by Music Forward Foundation, please visit: https://musicforwardfoundation.org/programs/scholarships/.  

# # # 

About Music Forward Foundation: 

Music Forward Foundation is a national nonprofit in the Live Nation family that bridges opportunities for the music community to become more innovative and inclusive by kick-starting music and live entertainment careers for the next generation through workshops, panels, and performances that connect passions to professions. Focusing on young people aged 13-24 from under-represented communities, the organization provides access to an unsurpassed nationwide network of music and live entertainment industry insiders to redefine what is possible for tomorrow’s innovators and leaders.  

Over the past 30 years, Music Forward Foundation has successfully realized its mission to transform young lives, inspire careers, and champion a more inclusive music industry. To date, the organization has served over one million young people and provided more than $42 million in scholarships, workforce opportunities, relief funds, and more. Each year, the organization activates its significant network to impact more than 20,000 youth nationwide. 

Acclaimed artists like Phoebe Bridgers, Maxwell Frost, Trombone Shorty, and Andrae Alexander are past program participants and grant recipients. While performers such as Kahlid, Sophia Carson, Lauren Diagle, Martina McBride, Carlos Santana, and Julia Michaels have served as Ambassadors for Music Forward. https://musicforwardfoundation.org/ 

About Live Nation Entertainment:

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com 

Winners at The Inaugural Music Forward Golf Classic Include Citizens Bank, Wasserman Foundation and the Country Club Adjacent Podcast

October 3, 2023 – Los Angeles, CA – Music Forward Foundation – the national nonprofit arm of Live Nation that transforms young lives, inspires careers, and champions a more inclusive music industry – celebrated 30 years of impacting music industry young creatives with two Los Angeles-area special fundraising events. The inaugural Music Forward Brunch at the iconic Hollywood Bowl on Sunday, October 1^st honored music industry change makers who are doing amazing work beyond the stage and the inaugural Golf Classic at the exclusive El Caballero Country Club on Monday, October 2^nd welcomed avid and occasional golfers on the green to golf for a cause. Together the events raised $350K. 

Music Forward Foundation Executive Director Nurit Smith shares, “This year already we’ve reached 22,000 young people across 46 states and 49 countries. Our impact is real and broad and deep. We do this through workshops, career fairs, scholarships, classroom curriculum, internships, performance opportunities, grants, and apprenticeships. Youth walk out of our programs with the tools, resources, and the network to turn their passion for music into a lifelong profession. Music Forward Foundation is thrilled to celebrate 30 years, and we look forward to 30 more, and far beyond!”

The Music Forward Brunch opened with a performance by young Music Forward Foundation alum singer-songwriter Hannah Abrahim, and it closed with a rousing performance by Kori Withers of her father’s hits “Just The Two of Us,” “Lean On Me,” “Lovely Day,” “Ain’t No Sunshine,’ while KCRW radio host Raul Campos deejayed throughout. Celebrity attendees included rapper Vince Staples, rapper/producer Slick Rick, singer-songwriter Estelle, and actress/activist Charlotte Ross. 

Brunch honorees were Billie Eilish’s Happier Than Ever, The World Tour, whose relentless commitment to sustainability while on the road is revolutionizing the music and touring industry was accepted by Billie’s mother, Maggie Baird.  The Executive Honoree Julian Petty, EVP, Head of Business and Legal Affairs, Warner, was presented his award by presenting sponsor American Express’ Tatia Adams Fox and Grammy Award-winning artist Estelle in recognition of his visionary leadership that led to the establishment of the Warner Music/Blavatnik Center for Music and Entertainment Business at Howard University, designed to pave the way for the next generation of Black executives in music.  Actor J. Alphonse Nicholson presented Festival Honoree Broccoli City Festival to co-founder Brandon McEachern, who helped create a festival that not only provides a stage for the hottest acts but also their social action campaign: The Power of One, that encourages youth to perform one million positive actions. Allison Frenzel, Education Programs Specialist, California Dept. of Education was the Educator Honoree, for her work helping to lift barriers and carve pathways for young people across California to careers in arts, media and entertainment. And with the mottos of “Unity in Diversity” and “Help Ever. Hurt Never,” House of Blues was the Venue Honoree. House of Blues is more than a venue; it’s a movement, a sanctuary of music, and the foundation of Music Forward’s beginning as the International House of Blues Foundation in 1993. Its legacy will forever shine as a testament to the power of diversity and music. Music Forward Foundation Executive Director Nurit Smith was surprised with a special certificate proclamation from the County of Los Angles marking the occasion of the Music Forward Foundation’s 30^th anniversary.

The Music Forward Golf Classic boasted performances by Music Forward Foundation young alum, sisters Neska Rose (vocals/guitar) and Libi Rose (piano), who kickstarted the day with original songs as participants entered El Caballero Country Club and young alum singer/songwriter Reina Macias performed a set to close out the evening. Celebrity players included musician Mod Sun, actor/producer Billy Magnussen, actors Josh Henderson, Rob Huebel, John O’Hurley, Greg Tarzan Davis, Michael Evans Behling, Nick Creegan, Carlos Bernard, Scott Benzing, comedians Alex Thomas, Blake Webber, Chris Spencer, Buddy Lewis, Griff Pippin, Jake Adams, Mark Smalls and Hunter March, artist/entrepreneur Chris Ruediger, former athletes Kenyon Martin, Byron Camberlain, and Kenny Lofton, and TV personalities Wells Adams and Jamal Munnerlyn. Golf Winners included Citizens Bank, Wasserman Foundation, and the Country Club Adjacent Podcast.

About Music Forward Foundation: 

Music Forward Foundation is a national nonprofit in the Live Nation family that bridges opportunities for the music community to become more innovative and inclusive by kick-starting music and live entertainment careers for the next generation through workshops, panels, and performances that connect passions to professions. Focusing on young people aged 13-24 from under-represented communities, the organization provides access to an unsurpassed nationwide network of music and live entertainment industry insiders to redefine what is possible for tomorrow’s innovators and leaders. 

Over the past 30 years, Music Forward Foundation has successfully realized its mission to transform young lives, inspire careers, and champion a more inclusive music industry. To date, the organization has served over one million young people and provided more than $42 million in scholarships, workforce opportunities, relief funds, and more. Each year, the organization activates its significant network to impact more than 20,000 youth nationwide.

Acclaimed artists like Phoebe Bridgers, Trombone Shorty and Alexander Andre are past program participants and grant recipients. While performers such as Kahlid, Sophia Carson, Lauren Diagle, Martina McBride, Carlos Santana, and Julia Michaels have served as Ambassadors for Music Forward. 

https://musicforwardfoundation.org/For more information contact: Maxie Solters / msolters@solters.com

The Music Forward Foundation, a nonprofit that’s part of the House of Blues and Live Nation Entertainment family, has announced two major fundraisers in early October in celebration of the organization’s 30th anniversary. The festivities include the Music Forward Brunch at the Hollywood Bowl and the foundation’s inaugural Celebrity Golf Tournament at the El Caballero Country Club in Tarzana, California.

The brunch, taking place on Oct. 1, honors music industry visionaries with a buffet curated by James Beard Award-winning chef Suzanne Goin and restaurateur Caroline Styne. Music Forward alum will perform throughout the brunch.

On Oct. 2, the Celebrity Golf Classic will take place at the El Caballero Country Club, and players can meet youth from the foundation and watch them perform. Following the tournament, attendees will enjoy dinner, cocktails and live performances.

“I really wanted to find awareness-building events that we could galvanize the industry and our community around,” Music Forward Executive Director Nurit Smith tells Pollstar of the upcoming 30th-anniversary celebrations. “We have our brunch, and this is a feel-good event where we not only are recognizing Music Forward’s 30th anniversary, but this year and every year from now on, we are going to be highlighting and recognizing leaders, artists in live entertainment, and music that goes beyond this stage, beyond the music, and impacts our communities in a positive way. Our world, our earth, our industry. We get to make a little bit extra noise because it’s our 30th, but we have got some amazing folks being honored as well.”

Smith, who worked with the Screen Actors Guild Foundation prior to joining Music Forward in 2018, particularly looks forward to the foundation’s upcoming Celebrity Golf Tournament. She first launched a golf tournament with the Screen Actors Guild, and says golf is “an amazing way to fundraise.”

Nurit Smith at HOB Music First Workshops shoot at Live Nation Offices, Hollywood, CA, United States. Photographer: Paul Frocchi

“This is a true fundraiser, but we’re going to have celebrity guests and each foursome golf team will have a fifth player, which will be a celebrity coming in and adding a little flavor to their team and excitement for the day,” Smith says. “We have a shotgun start at 11 o’clock, and cocktails, dinner and awards are at 5 p.m., so that will be a beautiful day on the green out here in Los Angeles.”

House of Blues founder Isaac Tigrett started the Music Forward Foundation in 1993 alongside business partner and “Blues Brother” Dan Aykroyd, when it was then called the International House of Blues Foundation. The foundation aims to support young people pursuing entertainment careers, primarily focusing on those aged 13-24. Smith works alongside Music Forward Foundation Board President Patti-Anne Tarlton for the foundation.

“Music Forward came from such an iconic brand with the House of Blues,” Smith says. “It resonated with me in that space. The mission statement, the intention around repositioning the organization 20 years in and repositioning it into this critical architect of creative workforce development into music and live entertainment was, for me, one of the only organizations out there. And personally really resonated with me, with my arts, entertainment, philanthropy and education background. It all came together in a beautiful amalgamation in 2018 when I joined the team during our 25th anniversary year.”

Over the years, Music Forward has helped launch several illustrious careers, with alumni including Phoebe Bridgers and recent Pollstar cover U.S. Rep. Maxwell Frost, whose high school band, The Charter, performed at their local House of Blues.

“You audition, they pick five local artists around different House of Blues around the country,” Frost told Pollstar. “You do five sessions where you learn how to market your music and then they let you do a show and you each get like 20 to 25 minutes on stage. They give you a bunch of free tickets for your friends and you move tickets. We headlined our show and it was insane we had like a thousand people there.”

Music Forward Foundation partners with companies including BMG, Primary Wave and Concord to provide those in the program with paid internship opportunities, apprenticeships and more. Aspiring musicians and professionals are paired up with mentors and taught how to network and access paid performances.

“Live Nation has backed Music Forward since day one, and we congratulate them on 30 years of helping youth discover and build careers in live music,” Michael Rapino, President and CEO of Live Nation Entertainment, said in a statement. “The industry is growing and diversifying faster than ever, which means there are even more opportunities to support the next generation and we look forward to continuing our work together.”

Music Forward alum LaTisha Stephens discovered Music Forward while in her last two years of college. She joined one of the workshop programs offered by the foundation, where she learned how to build out her resume so that she could land her first internship.

LaTisha Stephens (Pictured second from left)

“The workshop was good,” Stephens says. “It was honestly the only thing that was resourceful for what was going on and what I should work on myself and look into. They had public speakers, as well. It was good to hear information from people who were already in the industry, in the field that they wanted to be in. Then, for my internship, it was the first internship I ever had.”

Stephens also believes in paying her experience within the program forward, and she’s joined panels to provide current students with the advice she herself learned through her experience.

Martie Faye, a Filipina singer and another Music Forward alum, discovered the foundation during the pandemic.

“I was looking for some virtual gigs to do while we were on lockdown,” she tells Pollstar. “And I came across their Open Mic Fridays, so I applied. Then, on the same webpage, they also had all the programs that they were running at the time. They had an Apple Play Studios program, so I decided to apply to that as well and I was able to do both… I thought it was really enriching, it was great to meet other musicians in L.A. and I found the environment to be really supportive. Even though we all had our own individual projects, everyone was hyping each other up.”

Martie Faye

In addition to celebrating Music Forward’s 30th anniversary, Smith is excited to bring in-person events back to the foundation. This year marked the first time their All Access Festival returned to live spaces, serendipitously lining up with their milestone year. The program serves as a job fair for college students, allowing them to get their foot in the door. The event launched in 2018 to help young folks explore a variety of career paths within the music industry. The career fair also aims to help those attending to find job and internship placements by pairing them up one-on-one with HR representatives.

“As we’re coming back, we’re realizing that our communities shifted slightly,” Smith says. “Not only did our community shift to more beacon cities like New York and Nashville, but we’re still seeing a lot of energy around some of our historic cities like Chicago, New Orleans and across Texas, where we had those House of Blues anchor spaces. The virtual space gave us a breadth of reach we couldn’t have envisioned. The speed with which we were able to globally reach young people allowed our recent virtual All Access Fest a few weeks ago to have young people from over 30 countries show up.”

More than one million young people have participated in Music Forward over the past three decades and the organization has helped to provide more than $42 million in scholarships, workforce opportunities, relief funds and more.

“We bring interns into our organization regularly, but we also place interns all over the country,” Smith says. “To see them shine and excel and be curious and succeed, for me, those are the points that continue to fuel me in this mission. We’re in this for the long run. When you see young people succeeding, securing those full-time jobs after meeting them when they were 15 years old and in the foster care system, now touring the world as a crew member. That’s what inspires me.”

Tickets for the brunch event are available here and tickets for the Celebrity Golf Tournament are available for purchase here.

(LOS ANGELES –August 10th, 2023) — Live Nation, the world’s leading live entertainment company, in partnership with the nonprofit Music Forward Foundation, today announced the recipients of its 2023 scholarship awards. Seven outstanding college students pursuing music industry careers have been awarded a total of $60,000 in scholarships.

This year’s exceptional group of gifted scholarship recipients were selected based on academic performance, leadership skills, and a passionate commitment to the live entertainment industry. Recipients of this year’s awards include: Asad Whitehead, a Music Industry major at Monmouth University, who is creating his own live entertainment brand tailored to kids of color; Jade Proctor, a Theatre Technology major at Dillard University, who wishes to expand her horizons and bring her creative touch as a lighting designer to all forms of live entertainment; Logyn Rylander, a Commercial Music major and Business minor at Tennessee State University, with a dream of helping build a vibrant music scene in her hometown of Philadelphia to create more opportunities for her community; Hugo Obori, a Music Business major at New York University, who wants to help artists connect their art with their fans, primarily through festivals; Despues Green a Music major at Los Angeles Southwest College, who wishes to use his music as a powerful force for unity, transformation and for positive change in our world; Sayada Aklima Jannat, a Music Performance and Music Business double major at Winona State University, who is driven to create music that fosters community and empowers individuals to feel respected and valued; and Bailey Frerichs, a Music Industry major and Dance & Marketing double minor at Minnesota State University, Mankato, who strives to remain versatile and skilled in multiple different areas of live entertainment as she pursues her dream of supporting live music venues.

“We are proud to grant these scholarships to this group of aspiring young professionals looking to carve out a path for themselves within the live entertainment industry,” said Jordan Zachary, Co-President of US Concerts, Live Nation. “Through impactful programs like the Music Forward Scholarship, we continue our commitment to investing in and empowering the next generation of leaders in our industry,” added Omar Al-joulani, Co-President of US Concerts, Live Nation.

Asad Whitehead, 21, a rising senior at Monmouth University pursuing a Music Industry degree, is the recipient of the $10,000 Live Nation Scholarship. This scholarship supports students pursuing careers in the five core areas of Live Nation’s business: concert promotion, venue operation, sponsorship, ticketing, and artist management.

Whitehead works as a radio talk show host, a music production intern, an event entertainment intern, a studio manager, and more, all while pursuing his degree. He hopes to combine his experience, his love for music, and his passion for advocacy work to help normalize Black representation in music and strengthen the next generation. He plans to do this by creating his own live entertainment brand that combines different creative art events and projects tailored for kids of color. 

“Winning the Live Nation Scholarship means everything to me.” said Whitehead, “It represents a transformative milestone in my musical journey that will open doors to new opportunities and shape my future in the music industry. To me, this scholarship is not just a financial award, but instead a recognition of my dedication, talent, and potential as an aspiring professional. It serves as validation of the countless hours I have poured into honing my craft, refining my skills, and pursuing my passion.”

Jade Proctor, a 20-year-old rising junior at Dillard University, is the recipient of the $10,000 Tiffany Green Operator Scholarship. This scholarship was established by Live Nation to support women pursuing careers in live entertainment. 

Proctor is making waves in the world of Theatre Technology with her exceptional dedication and unwavering passion. She has managed to maintain a flawless 4.0 GPA, while immersing herself in countless theatrical productions throughout her academic journey.

“Receiving this scholarship is an immense blessing to me that I cannot thank Music Forward enough.” said Proctor, “After years with family and financial issues, this is a rare light in the darkness that keeps me motivated to continue pursuing what’s best for me. I’ll be able to focus even more on completing my degree and preparing for future education.”

Logyn Rylander, a 21-year-old senior at Tennessee State University majoring in Commercial Music, is this year’s recipient of the $10,000 Steven J. Finkel Service Excellence Scholarship. Live Nation established this scholarship to award students who are passionate about improving the live music experience for fans and artists. 

Rylander, a young musician and entrepreneur has played the saxophone for over 10 years, received a Student Leader Award from Leadership TSU, and was a selected representative for Aristocrat of Bands to attend the 2023 Grammy Awards. Rylander’s career goals focus around helping artists and artist teams with planning, creating, and facilitating brand partnerships. Her dream is to help build the music scene in her hometown of Philadelphia, creating opportunities and connections for her artistic community 

“Receiving this scholarship means absolutely everything to me. While being a full-time college student, I’m a restaurant host, a radio host, a saxophonist and bassoonist, an award show volunteer, and so much more.” said Rylander, “I’ve made it my mission to learn everything I can to reach my career dreams. This award says ‘We see you. We see your work and we want to invest in you.’ Receiving that encouragement from those who are where I want to be is a blessing.”

Hugo Obori is a 21-year-old rising senior at New York University and is the recipient of the $10,000 Governors Ball Scholarship. This scholarship supports students living in the five boroughs of New York City, pursuing a degree in live entertainment, with a focus in music.

Obori is a Dean’s List recipient who is fluent in four languages and has interned with Mercury East Presents and The Parr Method. His passion for festivals and large-scale operations is undeniable, driven by an unwavering desire to provide artists with a grand platform to showcase their extraordinary talents. Obori also has a burning ambition to make a difference by promoting Asian representation in American culture. By joining forces with festivals, he plans to champion Asian artists and showcase their incredible contributions to the American music scene.

“It is amazing to see that I have gotten the support of such great entities such as the Music Forward Foundation, Gov Ball, and Live Nation with this scholarship. They believe in me and my dreams.” said Obori,“It shows me that I am on the right path and motivates me to keep working hard to achieve those dreams.”

Despues Green, 24, is a rising junior at Los Angeles Southwest College, and this year’s $10,000 David E. Ballard Scholarship recipient funded by Inherit the Music. This scholarship supports students who have experienced homelessness and/or been part of the foster care system and are pursuing a career in live entertainment. 

Green is a Dean’s Honor List recipient who found a love of music from a young age. He has followed that passion and founded a record label and song management business that has overseen over 40 clients and accumulated over 300,000 streams in the past year alone.Green also became the President of the Los Angeles Southwest College Chapter of Hip Hop Congress and headed the Umoja program at his school, a community and critical resource dedicated to enhancing the cultural and educational experiences of African American and other students.

“This scholarship means that I may be ever closer to the types of people I want to be surrounded by.” said Green, “It can feel unbelievable at times to believe that the way I express myself is appreciated in this time still.  I am a bit more optimistic that we intend to fight the proverbial Good Fight.”

Sayada Aklima Jannat, a 20-year-old rising junior at Winona State University, and Bailey Frerichs, a 21-year-old rising senior at Minnesota State University, Mankato are both recipients of a $5,000 Affinity Plus Scholarship, a dedicated award from Affinity Plus Federal Credit Union, the marquee sponsor of a Live Nation venue, designated for local college students pursuing a career related to the music industry.

Jannat is an extraordinary vocalist, pouring her heart and soul into every note she sings. Music is not just therapy for her; it’s a bridge that brings people together, no matter what their differences. With an impressive 4.0 GPA and a spot on the Dean’s List, she knows how to hit all the right notes academically. But her true passion lies in the power of music. She believes in creating meaningful experiences, where the community can unite and feel connected through the magic of melodies.

“This scholarship means the world to me and makes a significant impact on my academic and personal goals.” said Jannat, “This scholarship not only provides me with financial aid but also serves as an inspiration and motivation to continue working hard toward my goals. It gives me a sense of responsibility to use my education to make a positive impact in my community and beyond. I will make sure to use this opportunity to its fullest and make the most out of it.”

Frerichs is a Dean’s List recipient whose passion for live music has driven her to gain experience in multiple different sectors including hospitality, marketing, and event coordination. Frerichs is determined to explore all sectors of the industry so she can be versatile and help support venues wherever they may need.

“Receiving the Affinity Plus Scholarship means more to me than I can truly give justice to with my words alone.” Frerichs continued, “Finding out I was the 2023 recipient of this scholarship showed me that the hard work and sacrifices I have made to start building credibility and a name for myself in the music industry are not happening without appreciation and notice from those around me. I truly would be nowhere without the financial support and opportunities like this that have been graciously gifted to me.”

Scholarship selections were made by an influential panel of executives and thought leaders across entertainment, civic, and corporate sectors. Reviewers included committed professionals from companies and organizations across the country including Live Nation, Ticketmaster, Concord, BMG, and Fundamental Music.

“College costs keep rising, so it’s vital that we provide financial support to our students, empowering them to transform their passions for music into lifelong careers,” expressed Nurit Siegel Smith, the Executive Director of the Music Forward Foundation. “We are thrilled to continue to join forces with our partners to sustain educational endeavors, ignite career aspirations, and propel our 2023 scholarship recipients towards successful futures.”

About Live Nation Entertainment

Live Nation Entertainment (NYSE: LYV) is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. For additional information, visit livenationentertainment.com.

About Music Forward Foundation

Music Forward transforms young lives, inspires careers, and champions a more inclusive music industry. Music Forward bridges our communities to the music industry, empowers ambition, and creates momentum to redefine what is possible for the youth and industry we serve. Learn more at https://musicforwardfoundation.org/

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Contact:

Adrian Flores
Marketing Director, Music Forward Foundation 
Adrian@musicforwardfoundation.org 
(424) 429-5760

When: 11:15 AM Wednesday, May 31^st, 2023

Where: House of Blues Boston 15 Lansdowne Street Boston, MA 

“We are delighted to receive this generous award and enduring support from Music Drives Us. Blues SchoolHouse is Music Forward’s legacy program, and we are pleased to continue it in the city where the program started now in its third decade of impacting thousands of Boston youth every year,” emphasized Nurit Siegel Smith, Executive Director of Music Forward, “Blues SchoolHouse educates youth about the significant impact African Americans have had on America’s music and culture. We are most grateful for the long-standing six-year-partnership with Music Drives Us (MSU) that makes it possible for so many young lives to experience live music as well as learn a valuable and inspiring history lesson!” 

Music Forward’s goal is to inspire and educate youth about the richly catalytic influence of blues music, including its historic use as a tool for communication, celebration, expression of sorrow and struggle, and positive social change. Blues SchoolHouse (BSH) encourages our young audiences to consider the role of both individuals and movements in bringing about social transformation through musical innovation. BSH helps remind us that music is an integral part of our personal, family, and community life – that the arts allow us to transcend real or perceived differences and disparities, uniting us all in powerful ways. 

“I am extremely proud to ensure Blues SchoolHouse continues to reach students in the City of Boston. It is so important that we offer affordable musical education programs and experiences for our kids. With this grant from Music Drives Us, thousands of students will learn about the blues and continue to be inspired, entertained, and engaged” stated Ernie Boch Jr. “Music Drives Us is supporting the past and the future of music with this important program.”

About Music Forward Foundation

Music Forward transforms young lives, inspires careers, and champions a more inclusive music industry. Music Forward bridges communities to the music industry, empowers ambition, and creates momentum to redefine what is possible for the youth and industry we serve. Music Forward is the evolution of the International House of Blues Foundation, which began in 1993.  @MusicForward, and learn more at www.musicforwardfoundation.org.

About Music Drives Us

The Boch family established Music Drives Us to support music programs throughout New England. Music Drives Us Ambassadors help grow the foundation and raise money and awareness for our music mission of supplying grants for music programs to effect positive changes for people in need. The Foundation seeks out organizations and individuals that are interested in using music as a tool for all segments of society and for all age groups. Music Drives Us, New England’s leading music foundation, established in 2006. Learn more at www.musicdrivesus.org. 

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Northwell Health, New York’s largest healthcare provider, has joined forces with Jones Beach Theater and the Music Forward Foundation, a national nonprofit organization, to provide students from underserved communities with a series of music industry career-readiness programs, including venue tours and paid internships. The initiative seeks to engage Long Island youth in exploring career paths in the music industry and equip them with the necessary skills and resources to succeed in their chosen field.

Music Forward @ Jones Beach Theater, a community partnership with Northwell Health, engages high schools and community partners across Long Island to provide once-in-a-lifetime opportunities to inspire personal and professional development and to prepare the next generation of music and live entertainment industry leaders.

The program offers students interested in live music careers exclusive behind-the-scenes access to the iconic Jones Beach Theater through venue tours, educational workshops, and paid internships.

Behind-the-scenes experiences at the iconic 15,000-seat amphitheater will begin in June. They will highlight a variety of careers that make live music possible as students consider career pathways within the industry. 

“At Northwell, we’re partnering with organizations across Long Island to provide summer employment opportunities that will expand access for local students and empower them to pursue their goals and advance their careers,” said Maxine Carrington, Senior Vice President and Chief People Officer for Northwell Health.  “We’re very excited to work alongside Music Forward on this program to help students gain knowledge and build the necessary skills to thrive in the industry.” 

Twelve graduating high school seniors will be selected for the program’s inaugural seven-week paid internship, taking place in July and August. Each week of the internship program will include hands-on training and job shadowing, mentorship from industry professionals, and workshops focused on career readiness. In addition, the program will highlight various careers associated with producing live music events, such as talent acquisition, venue operations, live production, marketing, ticketing, and more.  

“This is an incredible opportunity to positively impact the youth we are working with from underserved communities.  They get a chance to work with music industry mentors that can provide them with insight on the profession,” said Debbie Salas-Lopez, Senior Vice President of Community & Population Health. 

“The crew at Jones Beach is grateful to Northwell and Music Forward for collaborating with us to create this program,” said Adam Citron, General Manager of Northwell Health at Jones Beach Theater. “The amphitheater is an important part of the community and a great place to start a career. Our entire crew looks forward to helping the students get their start in the music industry.”

Through this partnership, Northwell Health and Music Forward will help remove barriers and increase access and opportunity for BIPOC youth, young women, and under-represented communities within the music and live entertainment industry. This initiative aligns with Music Forward’s goal of contributing to a more equitable industry and society.  

“We’re honored to join with Northwell to introduce creative workforce programs and activate new, exciting opportunities for Long Island youth,” said Nurit Smith, executive director, Music Forward Foundation. “We look forward to providing these students with the knowledge, resources, and access they need to lead music and live entertainment into the future.”

The 2023 summer concert season at Northwell Health at Jones Beach Theater features Hot Summer Nights with TLC, Shaggy, En Vogue, and more on Tuesday, June 13; Steve Miller Band with Joe Satriani on Saturday, July 1; Luke Bryan on Thursday, July 6; Counting Crows with Dashboard Confessional on Saturday, July 8; Big Time Rush on Sunday, July 9; Sam Hunt on Friday, July 14; KIDZ Bop on Saturday, July 15; Matchbox Twenty on Tuesday, July 18; Dave Matthews Band on Wednesday, July 19; Boy George & Culture Club on Sunday, July 23; Mudvayne on Friday, July 28; Godsmack and Staind on Sunday, July 30; Foreigner on Wednesday, August 2; Goo Goo Dolls on Saturday, August 5; Joe Bonamassa & Styx with Don Felder on Saturday, August 12; The Lumineers on Friday, August 18; Disturbed on Saturday, August 19; Slightly Stoopid and Sublime with Rome on Saturday, August 26; The Smashing Pumpkins on Wednesday, August 30; The Offspring with Sum 41 and Simple Plan on Saturday, September 2; James Taylor on Sunday, September 3; Sting on Friday, September 8; Rob Zombie and Alice Cooper on Saturday, September 9; and Zac Brown Band on Saturday, September 16 and Sunday, September 17. Tickets are on sale now at LiveNation.com.

About Music Forward Foundation

Music Forward transforms young lives, inspires careers, and champions a more inclusive music industry. Music Forward bridges communities to the music industry, empowers ambition, and creates momentum to redefine what is possible for the youth and industry we serve. Music Forward invites everyone to play a part in moving culture forward; join the movement by following @MusicForward, and learn more at www.musicforwardfoundation.org.

About Northwell Health

Northwell Health is New York State’s largest health care provider and private employer, with 21 hospitals, about 900 outpatient facilities and more than 12,000 affiliated physicians. We care for over two million people annually in the New York metro area and beyond, thanks to philanthropic support from our communities. Our 83,000 employees – 18,900 nurses and 4,900 employed doctors, including members of Northwell Health Physician Partners – are working to change health care for the better. We’re making breakthroughs in medicine at the Feinstein Institutes for Medical Research. We’re training the next generation of medical professionals at the visionary Donald and Barbara Zucker School of Medicine at Hofstra/Northwell and the Hofstra Northwell School of Nursing and Physician Assistant Studies. For information on our more than 100 medical specialties, visit Northwell.edu and follow us @NorthwellHealth on Facebook, Twitter, Instagram and LinkedIn.