MUSIC FORWARD ANNUAL BRUNCH 2024
On Sunday, October 6th, we hosted our 2nd Annual Brunch at City Club Los Angeles, gathering for an inspiring afternoon honoring some of the music industry’s most influential voices. We recognized individuals and organizations making a significant impact on the industry, our communities, and our world. Joining us again as our presenting sponsor was American Express and we are grateful for their continued commitment to our work and recognizing our honorees.
The morning began with a reception and a performance with the smooth vocals of our alum Kennedy Ray. As the event transitioned to the awards, KCRW on-air personality Novena Carmel guided us through the ceremony, where we honored artists, executives, and organizations whose work has been transformative in the music & live entertainment industry.
“So many young people dream of a life in music and our industry. It can look easy to be a successful musician, songwriter, promoter, venue owner but to so many young people with those dreams, those opportunities don’t exist. That’s why Music Forward exists,” said Nurit Smith, our Executive Director. And at our brunch ceremony, we were in a room full of changemakers ready to help those same young people achieve their dreams.
The Tour Award went to Incubus, and was presented by Geni Lincoln, Live Nation President, California Region, in recognition of the band’s long-standing belief in giving back through initiatives like the Make Yourself Foundation, which supports the arts and environmental causes. Accepting the award, founder and lead singer, Brandon Boyd spoke passionately about the importance of supporting emerging talent, noting how recent collaborations with us at Music Forward helped create new opportunities for future leaders. “Our mission has always been about giving back,” Boyd shared, “and we’re thrilled to be able to partner with organizations that are doing the same for the next generation.”
The Executive Award was presented by Tatia Fox (American Express), to Steve Rifkind, founder of Loud Records, who has played a pivotal role in the careers of countless artists and has consistently pushed boundaries within the industry. Reflecting on his journey, Rifkind shared, “The music industry is all about taking risks, and supporting young talent has always been at the heart of what I do. It’s an honor to be recognized for that work, especially by an organization that shares that same vision.”
The Company Award was presented to BMG for their outstanding commitment to artists, music education and support for young talent. BMG has consistently demonstrated a dedication to empowering emerging artists by providing resources, mentorship, and opportunities that help young creatives navigate the music industry. Their partnership with us has been instrumental in delivering impactful programs that inspire and guide the next generation of music leaders. By championing education initiatives and collaborating on various projects, BMG continues to play a vital role in shaping the future of the music industry. There to present the award was Choklate, singer-songwriter and newly signed BMG artist.
Peter Shapiro accepted the Venue Award for Brooklyn Bowl, recounting his journey from managing Wetlands, a renowned NYC club known for its activism and community engagement, to founding Brooklyn Bowl, which has become a hub for live music and social causes, all while maintaining environmental sustainability. “Live music has the power to bring people together,” Shapiro said, “and it’s always been my goal to make our venues more than just places to see shows, but places that foster community.” There to present the award to Peter was musician and friend, Eric Krasno.
Stuart Ross, part of the team that launched Lollapalooza, accepted the Festival Award, sharing insights into the festival’s evolution and its impact on shaping live music culture globally. Having attended 288 Lollapalooza shows, Ross spoke about the festival’s dedication to creating inclusive and sustainable experiences for all attendees, emphasizing its role as a cultural touchstone that supports up-and-coming artists. Senior Music Writer at Variety, Chris Willman, presented the award.
The Community Award was accepted by Gina Belafonte of Sankofa.org, the social justice organization co-founded by her father, Harry Belafonte. Sankofa.org uses the power of art and culture to promote social change and empower marginalized communities. “We are committed to using art as a catalyst for change,” Belafonte expressed, “and it’s wonderful to see the music industry rally around the causes that matter most.” The award was presented by Jesse Williams, actor and member of Sankofa.org’s Advisory Board.
The voices of our alumni were a huge highlight of the day. Evelyn Cruz and Stephanie Sanchez took the stage to share their personal journeys and how our programs helped to shape their paths in the music industry. “Music Forward gave me the tools and the confidence I needed to pursue my dreams,” Cruz reflected. “I wouldn’t be where I am today without the mentorship and support, I received.” Stephanie Sanchez, current Youth Advisory Council member and intern at Music Forward said, “Programs like this change lives—they open doors that many of us didn’t even know were there.” The afternoon concluded with a soulful set by Judith Hill, who delivered a powerful performance that embodied the energy and warmth of the event.
We extend our heartfelt thanks to everyone who attended, L-Acoustics, Concord, Pathways LA, Amex, Evan Kodra, Los Angeles Dodgers, McNicholas & McNicholas, Brooklyn Bowl, Live Nation Diversity, Amazon, Live Nation, and to our presenting sponsor, American Express. The honorees’ dedication and achievements continue to inspire us, reinforcing our mission to amplify voices and create pathways for young people to thrive in the music industry.
